ChatGPT, Gemini, Claude and Perplexity are quietly becoming the first place people ask for a recommendation. There's no shortage of free scoring tools now — what's missing is someone in your industry who tests it properly, then does the implementation work to change the answer.
There are now several free and enterprise tools that will tell you a number. None of them know your industry, none of them pick up the phone, and none of them implement a single fix. That's the actual gap — and it's the only part of this that matters commercially.
People still Google things. But a growing share of "who should I use" questions now go straight to an AI assistant instead. Standard SEO doesn't tell you what those models are saying about you, because it was never built to.
There's no dashboard that shows you what ChatGPT or Gemini tells someone when they ask for a recommendation in your category.
Whether or not you've tested it, AI assistants are already answering questions about your industry — and naming somebody.
The signals AI models draw on — structured data, reviews, citations, content depth — can be diagnosed and improved like any other channel.
A short onboarding form: locations, services, target customer, competitors.
A fixed library of customer-style prompts run across every major AI assistant, logged as recommend / not mentioned / wrong information.
A weighted 0–100 score and letter grade, broken down by category, with real AI conversations as evidence.
A ranked list of fixes, with an optional ongoing programme to implement them and re-test monthly.
The score is deliberately tilted toward whether AI actually recommends the business today — everything else is a leading indicator of that outcome.
Built on direct golf and local-service industry relationships: AI Score isn't a generic dashboard retrofitted with a vertical filter — the methodology, the fixes, and the implementation are built around how golf clubs and local service businesses actually get found and recommended. Case studies are added here as engagements complete.
Because a free checker gives you a number and leaves. We give you the evidence, then we implement the fixes ourselves — and we do it as specialists in golf and local service businesses, not as a generic dashboard built for marketing teams at large brands. The number was never the product; the change in what AI says about you is.
No. SEO optimises for search engine rankings. AI Score tests and improves whether AI assistants mention your business when someone asks a question in your category — a related but distinct signal set, with some overlap in the underlying fixes.
Five weighted categories — AI Recommendation Presence, Website AI Readiness, Brand Authority, Content Quality, and Technical Health — combine into a 0–100 score and letter grade. Full methodology is shared with every paid report.
AI assistants update their underlying models and data sources regularly, so a score is a snapshot in time. The Growth Programme exists specifically to re-test monthly and track the trend, not just a one-off number.
We're focused on golf clubs, golf-sector businesses, and local service businesses, where we have direct industry relationships and can implement fixes fast. That focus is deliberate — it's what a generic AI-visibility tool can't replicate.
Leave your details and we'll send your free AI Snapshot directly — no obligation, no card, no generic dashboard to log into.
We'll email your AI Snapshot details shortly.